Ready to take the plunge with B2B marketing automation?

An introduction to marketing automation, the business growth enabler. As a senior marketing professional or key business influencer it’s your responsibility to identify new strategies, tactics and tools to grow your business. Traditional media doesn’t quite have the same impact as it once did due the many distractions that come with the multiscreen environment we now live in. Good old …

A marketing automation affair: when marketing met sales

The timeless story of where one core business function synergised with another and it’s all thanks to marketing automation. Prologue Okay let’s start with some scene setting. It’s Winter 2016/17 in the City of London and amongst the hustle and bustle of The Square Mile a trio of VP’s gather in Boisdale of Canary Wharf. The city dwellers share anecdotes …

How to grow your firm with marketing automation and epic content

This is your moment. You or your pioneering founder have developed ground-breaking proprietary technology which no doubt with shake up your niche. Furthermore the firm will grow exponentially, you and your peers will enjoy annual retreats in exotic destinations and win countless awards prior to its IPO. Hallelujah, you’ve realised the fruits of your labour and possibly more importantly the …

Tools for B2B marketing titans: Powered by Pardot

A recent triumph from New York Times best-selling author Tim Ferriss, Tools of Titans, is an all-encompassing compendium of knowledge, tools and routines from the world’s greatest performers in sport, business and the arts. The book cites household names such as Arnie, Jamie Foxx and Seth Rogan, while lesser-known but equally admirable titans including Seth Godin, Noah Kagan and Jocko …

The benefits of custom built Pardot landing pages

You might have your digital marketing arsenal in order with compelling content downloads, punchy email templates and intelligent copy, and that’s great but if your landing page doesn’t convert then your efforts are wasted. As a Pardot user you’ll know that landing pages are an integral component of every campaign you run, be it a new Adwords initiative, an Engagement …

4 ways that Salesforce Pardot can transform your business

I’m sure you’ve heard a lot of hype around the relatively nascent trend that is marketing automation. It’s made it through the early adopter phase and continues to earn gravitas as a mainstay in digital marketing. And this is for good reason. Tens of thousands of firms worldwide have implemented a digital transformation through the technology that has marketing chiefs …